Companies in the United States spend approximately $207 billion in marketing every year. They spend most of the money on televised ads, product events, and online promotion.
When searching for effective marketing materials, look no further than company brochures. Brochures offer a myriad of marketing benefits to your small business.
Here are five important reasons why you want to use brochures for your small business.
1. Brochures Are Easy to Distribute
Unlike newsletters, distributing brochures is easy. They are light enough to place in a variety of locations within a building.
You can bundle tangibles such as t-shirts with brochures to market your business.
Many people appreciate handling information in small packages such as brochures. Resources such as newsletters and company journals can be overwhelming.
2. Brochures Are Cost-Effective for Small Businesses
Most print shops will not turn away your business due to budget. In most cases, they will adjust their work to fit the bill.
You will also realize these cost savings using brochure templates, which help save time. There is a wide range of free and paid templates available on the internet.
There are numerous web resources available used to design marketing material. This will allow your small business save costs even more.
You should be aware that high-quality professional designs don’t come cheap.
3. Company Brochures Personalize Communication
Using a brochure gives you an opportunity to communicate with your audience easily and quickly. Personalized messages are more effective than those meant for a larger audience.
As your small company grows, adjusting the message on a brochure will be quite easy.
Many small companies have limited resources until they become profitable. Additionally, clients perceive brochures as professional tools common in established businesses providing quality products or services.
4. Business Brochures Are Effective for Marketing Purposes
Brochures will allow you to distribute important news about your products or services.
You can print a map on a brochure to direct potential customers to your business location.
A small business can use brochures to announce upcoming events such as sales and expos. This works if your business deals with niche products or services. The method is cheap and convenient for any small business.
The adage goes that “a picture is worth a thousand words”. Any well-designed brochure will prove this point. Many businesses use charts in brochures to announce important news to potential customers.
5. Brochures Provide Consistent Branding
Whenever an ad is out of sight, it’ll be out of mind. This applies to both televised and online marketing platforms.
Businesses that use brochures don’t face such a problem because the target audience carries them home or places of work. This is an important aspect of creating a brand identity.
Often, all the information that can lead to a sale is well-summarized in a standard brochure. A small business can rely on these tools to generate engagement through such a tool.
Brochures are versatile tools which are necessary for every small business. Company brochures will supplement your small business efforts allowing it to grow. Contact us today and learn more.